Apple's wearables tend to be pricier.Īpple Watch Series 7 (Image credit: Lloyd Coombes) Which has more smartwatch features?

It's also worth pointing out that Fitbit models are a lot cheaper - some of the best budget fitness trackers (opens in new tab) are Fitbit designs. By contrast, Fitbit devices are compatible with all smartphones, and simply require the Fitbit smartphone app for connection, making them easily accessible. You need an iPhone to activate the Watch, and it is integrated with Apple’s other devices and services to provide an excellent user experience. One of the main differences between Fitbit and Apple Watch is the latter’s close optimization with the rest of the Apple ecosystem. 'However, Apple has diversified its offering over time, bringing older models of the Watch down the price curve to compete directly with Fitbit smartwatches.' 'The Apple Watch was positioned as an exclusive premium-tier device offering a powerful user interface and third-party app support, whereas Fitbit offered a range of more affordable fitness trackers and smartwatches backed up by a well-established brand,' he said. Wearable analyst Leo Gebbie from Connected Devices told Live Science that, historically, Fitbit and Apple targeted different areas of the fitness industry. Some, like the Charge 5 above, are thin, discreet bands, while others like the Sense have larger, square-shaped clock faces more reminiscent of the Apple Watch. While all of the models in Apple's range have the same squarish, chunky look, you'll find more variety among Fitbit's catalogue of models. Apple has a few models – the SE, 3, 4, 5, 6, Apple Watch Series 7 and the newest Apple Watch Series 8. There’s a huge range of Fitbit fitness trackers and smartwatches available, from the sports-focused Fitbit Charge 5 to the all-singing Fitbit Sense.

Fitbit for mac users